"If every newspaper was recycled, we could save 250,000,000 trees a year! Think about all the cute furry animals that wouldn't lose their homes. You can make monkeys happier." -Alec Baldwin, 30 Rock
For two plus decades NBC has been running a public service campaign called "The More You Know." Each year it is themed, taking care to focus on topics important to the community at large. The campaign was first started in the late 80s in response to teacher shortages and in the hopes of recruiting and retaining educators. It changes its topics with the times, depending on a national advisory board for guidance in identifying important topics and developing effective messages. This year the topics are: diversity, education, health, and the environment.
If you've ever watched NBC you have probably seen their mini info blips, but that's just the tip of the iceberg. The The More You Know website is filled with videos, information, and bloopers. It is a treasure trove of information, even dedicating an entire page to links to nonprofit organizations and government agencies with even more information. My favorite aspect of the website by far is the "what you can do" part for each topic. Suggestions range from the vague "have an open mind" to the detail-oriented "use a pencil-width flow of water at the sink." I know I'll be returning to this website this year for information and ideas. Will you?
The objective has always remained the same: provide the information needed for improving lives and the world we live in. But it's not always serious business, sometimes the messages involve a little bit of: fun and games.
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